COOKIE POLICY
Last updated: 23 September 2026
The website www.elpalaciodeljamon.com, hereinafter EL PALACIO DEL JAMÓN, uses cookies and other similar technologies in order to ensure the proper operation of the online store, remember certain preferences, obtain statistics about the use of the website and, only where the user has given consent, measure and optimise advertising campaigns.
This Cookie Policy explains what these technologies are, which types we use, for what purposes, and how users can accept, reject or configure them, or subsequently withdraw their consent.
Full identification details of the owner and controller of the website can be found in the Legal Notice and Privacy Policy available on this website.
1. What are cookies and similar technologies?
Cookies are small files that may be stored on a user’s device when visiting a website.
In addition to cookies, similar technologies may be used, such as pixels, tags, scripts, browser identifiers and other measurement tools that make it possible to identify certain interactions carried out on the website.
For the purposes of this Policy, all these technologies are collectively referred to as “cookies and similar technologies”.
2. User consent
Cookies that are strictly necessary for the operation of the online store may be used without consent where they are essential to provide a service expressly requested by the user.
Cookies and technologies used for analytics, advertising, measurement, conversion attribution or personalisation will only be activated when the user has previously given the corresponding consent.
The user may:
- Accept all cookies.
- Reject all non-essential cookies.
- Configure their preferences.
- Modify their selected preferences at a later time.
- Withdraw their consent at any time.
Continuing to browse, closing the notice, remaining inactive or taking no action does not constitute consent.
The options to accept and reject non-essential cookies are offered in an accessible manner and with an equivalent level of visibility.
3. Consent management
EL PALACIO DEL JAMÓN uses a consent management system that keeps analytics and advertising technologies blocked until the user makes a choice.
The user may subsequently change or withdraw their decision through the “Cookie settings”, “Cookie configuration” option or an equivalent option available on the website.
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
4. Technical or necessary cookies
These are cookies that are necessary for the website and online store to function correctly.
They may be used to:
- Maintain the user’s session.
- Manage the shopping cart.
- Remember selected products.
- Manage the purchase and ordering process.
- Protect session security.
- Remember language, store or other essential preferences.
- Manage authentication processes.
- Remember consent preferences.
- Enable essential PrestaShop functions.
These cookies may include PHPSESSID, cookies generated by PrestaShop whose names may begin with PrestaShop-, and cookies used by the consent management system.
These cookies are not used to create advertising profiles.
5. Analytics cookies - Google Analytics 4
With the user’s consent, we use Google Analytics 4 to obtain statistical information about the use of the website.
This information may include, among other data:
- Number of users and sessions.
- Pages visited.
- Approximate session duration.
- Type of device and browser.
- Approximate source of traffic.
- Events carried out on the website.
| Cookie | Provider | Purpose | Approximate duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguish users pseudonymously. | Up to 2 years |
| _ga_* | Google Analytics | Maintain information relating to sessions and measurement. | Up to 2 years |
These cookies are only activated when the user gives the corresponding consent.
6. Google Ads and conversion measurement
With the user’s consent, we use Google Ads technologies to measure the performance of our advertising campaigns and determine whether certain advertising interactions result in relevant actions in the store, such as a purchase.
These technologies may be used to:
- Measure conversions.
- Attribute certain sales to advertising campaigns.
- Analyse ad performance.
- Avoid certain duplicate records.
- Improve campaign measurement.
The technologies used may include cookies or identifiers whose names begin with _gcl_, as well as other Google technologies.
These advertising technologies remain restricted while the user has not given the corresponding consent.
7. Google Consent Mode
This website uses Google Consent Mode to communicate to Google tags the consent status selected by the user.
The configuration applied on EL PALACIO DEL JAMÓN prevents non-essential technologies configured for analytics or advertising from operating normally while the user has not given the corresponding consent.
When the user gives consent, the corresponding technologies may be activated according to the selected preferences.
8. Meta Pixel - Facebook and Instagram
With the user’s consent, this website may use the Meta Pixel, a technology provided by Meta Platforms and related to services such as Facebook and Instagram.
The Meta Pixel may be used to:
- Measure advertising campaign performance.
- Measure visits and conversions.
- Determine whether a user makes a purchase after interacting with an advertisement.
- Analyse actions such as page or product visits.
- Create or manage advertising audiences where appropriate.
- Optimise advertising campaigns.
Depending on the interaction and configuration used, Meta may use cookies or identifiers such as _fbp, _fbc or other identifiers associated with its services.
The Meta Pixel must only be activated when the user has given the corresponding advertising consent.
Meta processes the information received in accordance with its own privacy, cookie and advertising service policies.
9. OpenAI Ads / ChatGPT Ads
With the user’s consent, we use the OpenAI Ads measurement pixel to measure certain actions carried out in our store after an interaction with advertisements displayed in ChatGPT.
For example, we may measure whether an advertising interaction results in a purchase on www.elpalaciodeljamon.com.
This technology may be used, among other purposes, to:
- Measure conversions.
- Link a conversion to an advertising campaign.
- Measure the amount associated with certain purchases.
- Analyse the performance of ChatGPT Ads campaigns.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| __oppref | OpenAI | Store the attribution identifier originating from an advertising interaction. | 30 days from the date it is written |
| __obref | OpenAI | Maintain a random browser reference for measurement and attribution. | 365 days from its creation |
For certain conversion events, we may communicate transaction-related information required to measure campaign performance, such as the amount and currency of a purchase.
The OpenAI Ads pixel remains blocked until the user gives the corresponding advertising consent.
If the user rejects or withdraws this consent, OpenAI advertising measurement technologies will not be activated in accordance with the configuration applied on this website.
10. Metricool
We use Metricool as a statistics and analytics tool for our digital presence.
When the Metricool visit tracker installed on a website is used, Metricool currently states that:
- It does not use cookies for this tracker.
- It does not store information on the visitor’s device.
- It does not assign unique identifiers to the user.
- It uses JavaScript code to record visits.
- It may use the IP address during the connection to obtain approximate information such as the country, without storing it as a persistent identifier, according to the information provided by the provider.
- It may record the URL or page visited in order to generate statistics.
If additional Metricool features that use cookies or other storage technologies are enabled in the future, this Policy will be updated where appropriate.
11. Google Tag Manager
We use Google Tag Manager as a technical system to manage certain tags and scripts used on the website.
Google Tag Manager allows us to manage and control technologies such as those used for analytics, measurement and advertising.
Non-essential tags managed through this system are subject to the consent preferences configured by the user where applicable.
12. WhatsApp
EL PALACIO DEL JAMÓN provides users with access to WhatsApp in order to facilitate customer service and answer queries related to our products, orders, availability, deliveries and other services.
When the user voluntarily clicks on a WhatsApp button or link, they may be redirected or connected to services provided by WhatsApp / Meta.
From that moment onwards, processing carried out directly by WhatsApp will be governed by the provider’s own terms, privacy policy and cookie policy.
The mere display of a WhatsApp link on our website does not necessarily mean that WhatsApp cookies are installed on www.elpalaciodeljamon.com before the user interacts with the service.
If, in the future, a widget, plugin or integration is used that directly loads WhatsApp or Meta resources within our pages, those technologies will be subject to the corresponding consent where legally required.
Conversations that the user voluntarily has with EL PALACIO DEL JAMÓN through WhatsApp may involve the processing of personal data. This processing is explained in greater detail in our Privacy Policy.
13. Payment services
External payment service providers may be involved during the purchasing process.
Depending on the selected payment method, the user may be redirected to an external platform that uses its own technical, security, authentication or fraud-prevention cookies.
Cookies installed directly by such providers outside the EL PALACIO DEL JAMÓN domain will be governed by their own privacy and cookie policies.
Technologies that are strictly necessary to execute the payment, authenticate a transaction or prevent fraud may be used where they are essential to provide the service requested by the user.
14. Transport companies
Transport companies used to deliver orders do not install cookies on www.elpalaciodeljamon.com merely by carrying out the delivery service.
The communication of information necessary for delivery to transport companies is explained in our Privacy Policy.
If, in the future, we directly incorporate maps, shipment tracking systems, location tools, collection points or widgets provided by transport companies into our website, users will be informed about any cookies or technologies that those services may use.
15. Social networks and third-party content
Our website may contain links to social networks, external platforms or other third-party services.
The existence of a link does not in itself mean that the third party installs cookies on our website.
However, where videos, maps, social buttons, chats, widgets, tracking systems or other content provided by third parties are directly embedded, those services may use cookies or similar technologies.
Where such technologies are not strictly necessary, they will be subject to the corresponding consent.
16. International data transfers
Some technology providers used by EL PALACIO DEL JAMÓN are part of international corporate groups and may carry out certain processing from countries outside the European Economic Area.
Where an international transfer of personal data takes place, it must be carried out using one of the mechanisms provided for under the applicable data protection legislation, such as:
- Adequacy decisions adopted by the European Commission.
- Standard contractual clauses.
- Other safeguards permitted under the General Data Protection Regulation.
The user may obtain additional information by consulting the privacy policies of the relevant providers.
17. How to change or withdraw consent
The user may change their selection or withdraw consent at any time through the “Cookie settings”, “Cookie configuration” option or an equivalent option available on www.elpalaciodeljamon.com.
Withdrawal of consent does not affect the lawfulness of processing carried out before such withdrawal.
The user may also manually delete stored cookies using their browser’s privacy and security options.
18. Browser settings
The main browsers allow users to view, block or delete cookies through their privacy and security settings.
Deleting or blocking strictly necessary cookies may cause certain functions of the online store to operate incorrectly.
Browser settings are independent from the consent settings available on this website.
19. Third-party cookies and technologies
Third-party technologies are managed by entities other than EL PALACIO DEL JAMÓN.
External providers may modify their technologies, cookie names, purposes or retention periods.
For this reason, the information included in this Policy reflects the configuration and information available at the time of its latest update and may be modified when the services used change.
20. Updates to the Cookie Policy
EL PALACIO DEL JAMÓN may amend this Cookie Policy when regulations, criteria of data protection authorities, services used or the technical configuration of the website change.
Users are advised to review this page periodically in order to be aware of the most recent version.
Last updated: 23 September 2026.